Your web site is stale, broken, and has not been updated in two years. Your nephew designed it and has refused to give you the password to the account. That college class allowed you to create the HTML pages in Microsoft FrontPage in fifteen weeks, but you cannot find the time to take the advanced class in order to improve it. Frankly, you cannot figure out why you are still paying the web-hosting company to keep up a picture of your cat and an e-mail address for customers that never visit.
If you can identify with any of the above feelings, you are not alone. You are apart of the "Inter-Tween" generation. This means that you remember the world before computers and, probably, cable-television. The "Inter-Tweeners" recognize that having a web site or web property is important to their business, but they do not know how best to position it. An "Inter-Tweener" knows that technology is important to the survival of their business, but often they cannot find a person that they trust to advise and assist them.
Our company is focused on developing web systems and web applications that allow "Inter-Tweeners" to envision what their web property can do for them and then provide the web services that will allow them to concentrate on building their business.
Welcome, my "Inter-Tween" friend. A better future awaits you.
— Steven Orr, Chief of Ideation
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